Exercise is being sold wrong, so we're changing the conversation.
For decades we have been told how much, how often, and how hard to exercise. And for decades many people have started an exercise program, yet most of them have quit. We believe people want to exercise.
We believe that the way you think about exercise, the way you do it, and how well it works are issues at the very core of your success or failure. How much, how often, and how hard are minor considerations compared to what you do and how you do it.